MRR Central Blog

Naked Sales Copy – Copywriting Exposed

Sounds a little provocative don’t it? But it’s true. We’re going to strip it bare and get right down to the anatomy of great sales copy. Sounds like an episode of CSI but trust me you’re going to enjoy the ride.

Now, we’re going to get a head start on our copywriting because most of the hard work’s already been done for us.

Take a look at the resell product you’ve chosen to re-create paying particular attention to the graphics, the sales page (if any) and the written ad copy within the sales page. If you’re not sure where to find the sales page it’s usually called “index.hml” or “sales.html”.

Grab some ideas from the headline and the sales copy. Take note of the main points that grab your attention and paste it into a word document file.

Most of the leg work is already done for you. The creators of these products have already singled out all of the strong points of their products. Do they have an eye catching, magnetizing headline that reels you in? Chances are if it works on you it will work on your target market.

Do they weave a story that draws you in or does it offer hard hitting in your face fact? Do they highlight benefits? do they remove all of your objections by addressing any questions and doubts you may have? Do they offer you piece of mind with a money back guarantee? Will it shape your life? What does it promise to do? Does it bring happiness or remove pain? Will it give you a better quality of life? will it simplify your life? Does it offer solutions to your existing problems?

Sounds intense doesn’t it? But it’s true everyone is looking for a silver bullet to their problems and if your product can help them you’ve got a winner.

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Getting Feedback on Your New, Improved Resell Rights Product

Your product is a work in progress and there are always bound to be changes along the way. Don’t be disheartened, it’s the changes and alterations that make it an increasingly better product which can only serve you in the long run, right?

If you have been participating on the Warrior Forum and Digital Point Forum why not ask some people to review it for you and give you unbiased feedback.

There are plenty of people that would be willing to do that for you. Give out say 10 copies and wait for their feedback. You may want to take any considerations and make any necessary changes. Also if feedback is really good ask if you could use it as a testimonial on your site.

If you are not given permission to publish their comments or if you are unable to get anyone to review your product then just go on the strength of your product alone and let your customers be the judge. If they like your product and email you commenting on it then politely ask if you can use it as a testimonial on your site. These are the strongest kinds of testimonials because they are from legitimate customers.

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Making Your Own Physical Products

By simply recording your voice to audio using a microphone and the free software found here http://www.streamingaudio4free.com/dlpefa you are able to add the audio to your website or burn it to CD giving you an immediate physical product. The great thing is that the CD only cost pennies but you can charge $19.97 for it. The audio CD is also a great entry level product for more expensive up sells and backend sales.

You could even take that audio and open an iTunes account so that you drip feed your content as a weekly podcast. iTunes has a massive market of people looking for content to listen to on their iPods while they go about their lives. You never know, some of your future customers could be listening to you while they shop, ride the train or while they’re working out in the gym. Be a superstar in your own right.

You could have a regular slot where you add new content weekly and gain your own group of followers.

http://www.apple.com/itunes/whatson/podcasts/fanfaq.html

Why stop there? Video is huge right now because media that engages the audio and visual senses is more attention grabbing than the written word alone. We are a generation that is accustomed with video and because it is such a natural part of our lives and a medium we all recognize, it makes sense to use it.

There are several ways to do this:

Video yourself talking about your product. These days most people have access to digital video cameras. You can easily upload your video to the multiple video sharing sites online.

You just import your video into Windows Movie Maker if you use Windows or iMovie if you use a Mac using a firewire IEEE 34 video card. This allows you to transfer big chunks of video to your computer in real time ready to edit. You can add titles to your footage. You can keep it simple, you don’t need any Hollywood style special effects to make your video effective, just you, some titles, a little music and your imagination. Once you complete your video you can save it to MPEG, AVI, MP4, WMV, ASF, MOV to name a few of the recognized formats accepted by YouTube then create an account and upload your video. They also have a new feature where you can mass upload videos to YouTube through their special new plug-in.

Always make sure that the videos you upload are original and are your own work.

http://www.youtube.com/my_videos_multiupload

You can submit videos up to 10 minutes in length on youtube.com and up to 1GB in size. If you want to create longer videos then I would suggest submitting to youtube.com and for mass submissions to other video sharing sites I would keep the length to a couple of minutes and the file size to under 100 MB. This is because the video sharing sites each have different file size maximums and when mass submitting keeping your video under a certain size will enable it to get accepted more readily.

You could even create little mini snippets of video about your product, upload to www.youtube.com and embed the video on your web page. Having video on your webpage can increase your opt in subscription rates and sales conversions. Getting subscribers to opt in to your ezine newsletter allows you to build a relationship with them and offer them quality products on a regular basis. This is where you want your business to be and building a long term solution that enables you to keep in regular content with your subscribers should be your long term goal.

http://www.youtube.com/sharing

In addition to creating video and placing it on your site, if you’re a little shy you can create your video using Camstudio

http://camstudio.org

Tutorial: http://www.youtube.com/watch?v=Kiug3H3c4gk

or Camtasia http://www.techsmith.com/camtasia.asp

Camstudio has some of the basic functions Camtasia does and best of all, it’s free. Camstudio lets you film anything on your computer screen, this is a great feature for giving tutorials and giving demonstrations and talking about your products. This is also great for embedding in your web site and for mass submitting to video sharing sites.

If you want your videos to jump out at your viewers, here is some professional, completely royalty free music you can use that doesn’t sound like those cheesy midi files of the late 80’s and early 90’s. If you want your slideshow video to sound like an old version of Donkey Kong or Super Mario Brothers then midi’s got your name on it but if you want something a little more sophisticated then try:

http://incompetech.com/m/c/royalty-free

The artist has very graciously made his music available to anyone wanting to use it, you just have read his terms of use and just give him credit in your work. His stuff is great and he composes all of his own tunes and loops on his site.

Here’s another good link:
http://free-loops.com/download-free-loop-5599.html

If you have iMovie then you probably also have Garage band, this has lots of royalty free beats and loops you can use in your videos and they sound great too.

If the whole black and white look with music is a little bland and you absolutely don’t want to narrate your own video then you can add pictures and get someone else to do the narration for you.

You can purchase stock photos from www.istockphoto.com for as little as $1 each. Because you are using these pictures for your own personal use and are not reselling them, you have permission to use them.

For the narration side you have a choice of several professional actors that can voiceover your video for you. Visit their site and you will be able to listen to voice over samples. Much of their talent are multi faceted and are able to read in different tones and styles. Go to www.voicetalentnow.com and check it out.

They charge $50 for a 30 to 60 second spot. Not bad considering it cost thousands to do this in a regular sound recording studio with voice talent.

I’ve used them on several occasions and they usually deliver within 48 to 72 hours. You give them a copy of your written script via email. Read it over and make sure that you time yourself. It can’t stretch too far over your 60 second time slot. If it does your voice talent will just read it a little faster so that it fits within the 60 second allotted time frame. What you don’t want to do is squeeze 2 minutes into 1 a minute recording, it will sound too rushed and your customers will lose precious information.

Once you read it over, trim the fat by getting rid of any information or unclear dialogue you don’t need so that your 60 second script is as good as it possibly can be. Then all you do is fill out the order form where you specify which talent you liked best based upon their audio samples. You also include a couple of other choices in case they aren’t available at that time. You pay your $50 through PayPal and you’re away.

A few days later you will receive your voice recording. The great thing is that they give you 3 different voiceover styles for you to choose from.

All you do from that point on is upload it to your Windows Movie Maker or iMovie timeline and synch it with your pictures and your written titles. You can also add your music too but keep it low in the background so that your visitors can every word of dialogue and it doesn’t distract them from taking the action of signing up as a subscriber or checking out your product. Then add it to your web page.

What you can then do with all of these videos is burn them to DVD and use them as promotional tools for your products very effective especially with your little 60 second professionally voiced promotional teaser.

Don’t forget you don’t have to go to the lengths of having a professional voice over artist, research shows that people tend to react just as strongly to videos and audios where a real person is narrating. They are able to readily more connect with that person. The voiceover route is there for you if it’s something you feel more comfortable doing.

Did you know that if you decide to transform your product into an audio CD or DVD that you don’t need to hassle with posting them out to your clients? Pretty fantastic eh? Who wants to mess around with filling orders and running to the post office everyday when you don’t have to?

www.kunaki.com takes care of that for you. You just send them your audio or video file uploaded as an MP3 file or MPEG4, mov, wav, etc when you fill out the form on their web site. Kunaki can produce an outstanding, high quality physical product in jewel casing from your digital file for around $1.75 each and for as low as $5.00 each including drop shipping directly to your customer. They fulfill all orders on your behalf which means no trips to the post office and the price is reasonable. You pay Kunaki the amount for the product plus drop shipping and you keep the rest.

This is great if you’ve chosen a private label rights product to fully revamp but what if you chose a master resell rights product instead? How do we make it new without altering it?

As we touched upon before you could write your own related ebook to accompany your resell rights product. You could create a mini report as a review to accompany your master resell rights product. Very powerful when you give a personal endorsement and it carries more weight from you as a user.

You should also try the products; give your own perspective on them. If it’s software write what it was like to use, how easy was it to navigate? Did you save you time? Did it serve a purpose or fulfill a need? If was an ebook how did it help you? what tips did you apply and what was your outcome?

This is also a great way to know if the product does what it claims to do and you have tried and tested proof to back it with.

Did that Article Content Creator really save you time? Was it user friendly? was it all it claimed to be? What were your likes and dislikes? Do you give a balanced viewpoint not every product can be 100% perfect and you won’t come across as all sales pitchy like you would if you have nothing but praise for the product, people become skeptical and think that you’re just trying to make the sale rather than what’s in their best interest. That’s not to say that there are genuine products out there that really do live up to their expectations. Just be honest and fair.

If the product doesn’t live up to its claims it’s best you don’t promote it anyway. Remember, you’re establishing a reputation which will be like currency later on and people will buy based upon the strength of your recommendation alone.

So start writing your own review, it’s a quick way to get started and you don’t need testimonials because you are the testimonial. If you give details of the product you tested and provide social proof of your success people will buy from you.

After completing your mini report you should then convert it to PDF (Portable Document Format) which is the most widely used format for sending and reading information on the internet, .exe ebooks have the disadvantage of being unreadable on Mac operating systems. It’s best to stick with PDF so that you can access a global audience without any
limitations. Free versions are great to start with if you’re producing a mini report but they have their limitations, they lack a lot of the functions that the paid versions have and can only produce reports of up to a maximum size of 1-3 MB, not suitable if you want to create larger ebooks with graphics.

www.openoffice.org works extremely well and has had lots of positive reviews and is free.

I’m very happy using www.cutepdf.com. It’s not free but for only $49.95 is very affordable and with a sale or two you’ve easily made back your money.

Another reason why I like Cute PDF is that it preserves links when viewing from a Mac operating system through Preview, the equivalent of windows Adobe reader, whereas some PDF converters don’t.

If you decide to go with Cute PDF you simply install the software upon purchase. When it comes time to convert your word document to PDF format the icon appears as a print engine. You select it and within 10 seconds you have a readymade PDF ready to go.

Don’t forget to run your ebook through your spell checker. Forgive me if I missed a few spelling errors myself along the way, I tend to write quickly so a few may have slipped through the net.

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Completely Hands Off Product Creation

If writing is not your thing at all then there’s another solution.

Outsource the task to someone else also known as Ghost Writing where you hire a writer for your project for a fee.  They do all of the hard work for you they research and write the entire thing for a negotiated fee while you take the credit as the author and you own the product outright as if you created it yourself.

This is a great option if you can afford it, if not start writing your own content until you can afford to hire a ghost writer.  Content creation can be time exhaustive and outsourcing the task to someone else allows you to focus on growing your business.

How much do ghost writers charge?  The price will vary according to the size of your project, obviously a 200 page ebook will cost more to produce than a 10 page one.  Some ghost writers charge per page, some charge per word.

The going rate for each page varies from $10 to $50 and everything in between.  Those that charge per word can ask for 1 cent to 20 cents per word or more.  You should be able to get discounts for bigger projects and when working with bulk orders, i.e. more than 1 project at a time.

Ghost writer’s fees also depend on the level of expertise they have, the more expertise, positive feedback and testimonials the higher the fee.  You basically get what you pay for.

The best way to find a ghost writer is to visit two of my favorite forums, the Warrior Forum and  Digital Point Forum. I’ve been very fortunate when it comes to locating some top quality writer’ s on these two forums, you will too and I’ ll give you a few tips on how to go about it.

First off for the warriorforum.com you will need to join up so that you can post questions.  You will not be able to send any private messages to prospective ghost writers until you have made at least 30 posts in the forum first.  Register, get in there and contribute.  Get involved in discussions.  You will find that you know more than you think you do and will learn a lot along the way.  Many great businesses were created in this very forum and so it should be treated like “gold” as Allen the warrior forums creator so beautifully put it.

When searching for a ghost writer on the warrior forum the most important thing is to look at any testimonials in their sales copy if they are offering their services as a warrior special offer.

Look at any additional posts and comments that have been left by past clients they have done business with.  Do a search for their username and all posts and threads they ever participated in will show up, that way you read comments they’ ve left, feedback good or bad from other members (which will help to make your decision an informed one). Another thing that I look for is how long they have been a member of the forum and their post count.

If they have been there for 6 months or more and have contributed to the forum, have been thanked by people chances are they are the real deal.

If on the other hand they’ve been a member for only 1 month, have a post count of 30 that was obtained in a couple of days and all of the comments they’ve left are random one liners that don’t make sense or contain any real value, then beware.

That’ s not to say that all are like that, everyone has to start somewhere and everyone has a low post count to begin with but there are those who will try to make a quick buck, this little bit of intelligence gathering will steer you in the right direction come decision time.

Take home point, the more information the ghost writer leaves, the more contactable and out in the open they are, the more genuine they are because they have nothing to hide.

When your post count is over 30 you can start private messaging potential ghost writers.  Try contacting those that have left comments regarding their services, past customers to help you make your decision.

Just let them know that you saw their comment on a thread and are looking at hiring a ghost writer and would they recommend that particular writer.  What was the thing about their service that most impressed them?  Was their overall experience with that writer good/bad?  Always let them know where you found their post so that they don’t think you’re trying to spam them.

Another hugely important thing is to look at their work samples.  Do a search to see if they are listed as a contributing author on www.ezinearticles.com, www.goarticles.com, etc.  This also helps you further gauge their content quality and variation of writing styles. Chances are they will be publishing several types of articles and content and seeing their versatility will further help you in your decision making.

The next thing to do is to get in touch with the author and buy just two articles from them to test the waters.  This is so that you can judge their turnaround time and content quality for yourself.

If you’ re happy with the turnaround time for your 2 test articles and even more so with the content and price then
this is the kind of writer you want to have working with you.

Go ahead and negotiate your project with them.  Some require 50% upfront which is reasonable.  They will send you updates and progress reports over time so that you can monitor the direction and quality of the project and you can make changes along the way so the end result is something you feel good about and are proud to have your name on.

Subject to availability and work load the typical turnaround time for projects of 30 pages or less is on average 7 to 21 days, this is dependent upon your writer but this I’ve found seems to be the average turnaround time.  Always make sure that you know the approximate turnaround time so that there are no surprises when you are pressed to a deadline yourself.

For Digital Point Forum pretty much the same due diligence is required.  You have the added advantage of an iTrader rating.  You can see how long they have been a member and read the comments customers have left.  If their iTrader history looks a little checkered with a mixture of good and bad feedback I’d be a little weary of ever using them.

If their iTrader rating is around 10 and over and their history is impeccable with positive ratings then dig a little deeper and ask questions to their past customers.  For me I’ve had great content from a writer with 7 iTrader rating as I have with writers with 88 and 368 iTrader ratings.  Ask questions, use your discretion and test the waters before committing to any big projects.

Basically in terms of price, I have never received an article over $10 I didn’t like.  $18 articles were amazing and this particular writer went over and above the call of duty by infusing her personality into the article and by creating a catchy title.  Don’t worry you don’t have to pay that much because I’ve also paid for some fantastic $5 and $6 articles too.  It’s when you get into the $3 and less category that quality seems to be reflected in price and the saying “you get what you pay for” really does apply.  You be the judge.  You will get a feel for the level of quality out there and what your dollar gets you and you’ ll develop a nose for weeding out the good from the bad.

Another option if you seriously don’ t like to write your own content, running along similar lines as Dragon Naturally Speaking you can actually record your audio, save it as an MP3 file and email it to companies that will scribe it into written text for you.  The quality of the content is dependent upon the quality of audio you supply them with.  The fuzzier and cracklier it is the longer it will take to decipher and transcribe, the more expensive it becomes.

This is a great option if you don’t want to type your own content. These companies will remove spelling errors and alter grammar slightly so that it makes sense but that’ s the extent of their corrective services.  You still need to do all the research yourself for your content and word it so that you’ re happy with the outcome in text form.

You can always alter it later, you receive it in PDF and .txt form.

This service costs less if you allow them to have it longer.  Priority projects will cost more by the page.  For their 24 hour express service you are looking at $2.50 per minute compared to 0.75 cents per minute if you wait for 3 weeks. It’ s entirely up to you.

http://castingwords.com/

Another very good site which charges $30 for 30 minutes worth of transcribed audio which means that you could easily get 15 pages of written text for $30, that’ s a cool $2 per page, very good deal.

http://www.transcriptionsservice.com/audio.html

Don’t think that you have to stick to the written word either.  With the advances in technology these days the options are limitless.

You can turn your digital products into physical products and since these have a higher perceived value you can charge more for them.

2 Comments | Posted in » Reseller eCourse

Rewriting Your Resell Rights Product Hands Free

There is Windows based voice recognition software available now that you can purchase online named Dragon Naturally Speaking.

http://www.nuance.com/

It works in recognition to your voice and pronunciation. You simply talk into your computer using a microphone and it will turn your spoken word into written text. It may take a little time for it to adapt to your voice patterns and accent but when it does its accuracy increases resulting in fewer spelling errors and less editing for you.

http://www.nuance.com/naturallyspeaking/resources/poguevideo.asp

If you own a Mac the Dragon Naturally Speaking equivalent is http://www.macspeech.com/ it basically does the same thing Dragon Naturally Speaking does (as it uses Nuance’s accuracy technology, the same creators behind Dragon Naturally Speaking) only instead for the Mac version.

http://www.youtube.com/watch?v=N1yKEKRU3hE

Here is another voice recognition based software you might want to check out.

http://www.e-speaking.com/

Windows Vista has a voice recognition feature of its own. People have mixed reactions about this tool. They either love it or hate it, if you have Vista and you want to try it out, here’s how.

Here’s a quick tutorial:

http://www.youtube.com/watch?v=3qWJ-Y3zRF4&feature=related

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How To Double Your Writing Speed

Take all of the information gathered, take 5 pages of it and read for 30 minutes. Get on your computer and re-write what you read in your own words with your own thoughts and opinions thrown in.

Don’t over think it, just write. Don’t edit as you go as this will only disrupt the creative process. Do this for a couple of days and it will become instinct, you’ll be churning out content with ease. The words will flow like honey. Go back and edit when you’ve finished and you’ll be amazed at what you wrote while you were in the zone.

Another tip that helps me write faster is that if you have private label rights products that you have permission to alter don’t alter the text line by line as it only disrupts your natural thought processes trying to fit into another writers mould. Find your own voice and your own writing style and the words will flow naturally and your own personality will shine through. So take whole paragraphs, read them thoroughly and write them in your own words spliced in with all of the research you’ve gathered along the way. It will come across as fresh and new and becomes your own unique content in your own right.

There Really Are Several Benefits To Creating Your Own Product Or Re-creating A Private Label Rights Product:

1. You set yourself apart as an authority and an expert on your chosen topic.
2. Others in your field will want to do business with you and so your business will grow quickly.
3. Build trust and confidence with your customers.
4. Branding and recognition, once you get your name out there people will begin to buy simply on the strength of your name and reputation.
5. You are able to promote your product however you wish because you own full rights to it, you call the shots.
6. Use your products to build your business.
7. You develop a new and valuable skill in product creation.
8. Create a money tree by being able to create products at the drop of a hat, have several money making income streams with each product you have working for you.
9. Through firsthand experience being able to mentor and coach others on how to create their own products.
10. Create your own affiliate programs and have an army of affiliates promoting your products for you.

It’s great being someone’s affiliate but the true money is in creating your own products.

That’s OK if you don’t like writing because I have some great alternatives for you.

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Reviving Your PLR Extreme Make Over Style

Ok, now that we’ve identified our niche, the keywords people are searching on to find our niche, we even know what kinds of questions people are asking within our niche, now it’s time to flesh out or research and start creating our product.

The next thing we have to do is our own information gathering. We will begin with the information side first then work our way to the cosmetics last because even though it may be the graphics that gets our product noticed, it will be the content itself that determines the value of the product.

You can start your information gathering by visiting your local magazine shop, book store, library, Google information search, reading articles, blogs and newsletters. This should give you some ideas but don’t copy directly from these sources, you can easily create your own content as I will share with you in the coming pages.

All of the research we’ve done up to this point has allowed us to not only identify a lucrative market but also the terms your market is searching for even down to the types of questions they’re asking.

It is this information that will shape the direction of our product because we will include these keywords and questions in our content to make our product up to date and highly relevant.

I would then do further research in Yahoo Answers to identify more questions to base your content around. You could even base your chapters around popular questions where your chapter is dedicated to answering that question in more depth.

At this point you have the beginnings of a product in your own right, you can also incorporate your private label rights product into information gathering by using it as a framework to build your new and improved product around.

Gather information answering your researched questions, add information that updates your old resell rights product.

When re-writing your product I would start with the table of contents, this creates a skeleton for you to work with as well as a natural progression for your content as it flows from point to point.

This is how I always start when creating products. I copy and paste my table of contents directly underneath the original table of contents. This copied version is the one that I alter and add to. What I then do is flesh out my copied table of contents by adding 3 to 4 points for each chapter based upon my research and flesh it out further.

You’re creating your very own product. The more you add to it the more it looks like an ebook. Now all that’s left to do is go into more detail for each point and flesh it out even further. Don’t forget to add a conclusion with a link to your website or further products or related affiliate programs that run along similar lines as your ebook content to generate even more backend sales.

When re-writing the content try putting it into your own words with your point of view, opinions and perspective. Adding the research you gathered will only make it more your own and transform it into a completely new product.

1 Comment | Posted in » Reseller eCourse

The Million Dollar Bonus Report, Yours Free!

Inside you’ll discover one of the most powerful ways EVER to increase your sign-ups, boost your sales and win the affiliate game..

This report really digs deep into the powerful psychology behind this common marketing tactic and once you know the truth you’ll see your profits explode!

No sign-ups required and it’s completely free.

Click here to download a free copy of the “Million Dollar Bonus Report”.

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What To Do If You Are Not Allowed To Alter The Content

Just remember to check the type of rights you have first to any product before making any alterations to the content.

If you have unrestricted private label rights where the creator stipulates that you can alter the content and claim yourself as the author, then you’re away.

If on the other hand you have a product where the content must be sold unaltered then there are a couple of ways to get around this:

1. Create an accompanying report to go along with the product itself.  This can be used as a special related bonus targeted to your offer that customers receive upon purchase.  That way you can add in any extra information that the ebook may be lacking without violating the rights of the ebook itself. This can be used as a list building tool or to place your affiliate links in for products related to your resell rights product.

2. Another thing you can do without breaching the terms and conditions of the product is to use the information as a guideline for creating your own product.  Do not under any circumstances copy it that would be plagiarism but use it to get ideas from.

If the product is two years old or more, what information does it lack? What technological developments have taken place since it was first published?  What’s hot in that niche right now?  What’s outdated and no longer relevant?  Get ideas from it, do your research to answer your questions and then make it even better when you write it from scratch.

Using those two techniques not only makes the product fresh but you also have the added bonus of owning full rights over the content because you yourself created it.

Ok, now you know that you can pretty much work with any resell product you have in your collection no matter the types of rights you have.

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Pinpointing Your Resell Rights Products

How to make lots of money – find out what people want and then give it to them. Sounds too simple? It is!  This is why 90% of people fail to make money with resell rights simply because they fail to give people what they want.

How do you give people what they want? You have to find out what it is that they want in the first place and that takes a little research.

Trust me, doing research before you jump into anything will ensure that you turn your losing streak around and actually make money this time, so it’ s worth it.  If you’ re tempted to jump past this part and skip it altogether, please don’t, this really is what makes or breaks your sales everything you do right here at this moment.

Here’s what you’re going to do.  You’ re going to open up your files where you keep your stash of resell rights products and you’re going to pick a product from your massive collection.

Is there anything that stands out to you?
Is there any topic or field that you have some knowledge or an interest in?

Ultimately it is easier to write about what you know.  If you feel a little intimidated, please don’t be.  You know more than you think you do. We each have a wealth of knowledge to share that we’ve accumulated from our own individual experiences throughout our lives.

Even if you have no prior knowledge on any of the topics in your collection then seize this as a great opportunity to expand your horizons and gain knowledge in a new field.

The next place we’re going to start after you pick a resell rights product to promote is a little keyword research.

We are, so to speak starting in reverse; we’ re beginning at the end. Before we begin to transform our resell product we need to know if there will be a market waiting for us on the other side.

Too often you hear about people that have invested time and money into a sure thing that barely even registered a blip on the radar.

Why? Because people simply weren’t interested in it.  This is where proper research will save you the time and agony of promoting something that won’ t sell no matter how much time and money you pour into it.  This is the mistake most inexperienced resellers make and how the more savvy resellers are scooping up their sales because they know exactly who their market is.

You’re going to start thinking like the other 10% of successful resellers.  From now on your customers will be lining up for your products all because you did your homework first.

Beginning with an end in mind, ask yourself this:

What is your niche? Is it golf, fishing, knitting, childcare, cooking, weight loss, health and beauty, work from home, computers?

Who will want your product? Parents, the self employed, knitters, marketers, stay at home parents, dieters?

How will they find your product?  What kinds of words and phrases are they searching on that will ultimately bring them to your product?

How many times are they searching for your product each month?

How much competition is there in your market?, for your product? Is this niche profitable?

Who are your competitors? Can you do what they do better?

These are just some of the things that we need to be aware of before we invest any time into re-creating our resell rights product, that way you are increasing the likelihood your product will be successful than to just hope for the best and that begins long before you re-write your first word for your new resell rights product.

To help answer some of these questions here are some free tools that can help you narrow down your research to locate some really great phrases and keywords people are already searching on to find your product.

What I love about keyword research is that you can find the profitability of any niche.  Not only can you freshen up any old resell rights product but you can also use these techniques to identify profitable niches that you can create your own brand new products for.

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