MRR Central Blog

What To Look For When Buying Resell Rights Products

Resell rights products can be divided into two types, the low end and high end products. There are some that are really helpful and there are others that are a waste of computer space.

Here are several criteria you may refer to when buying resell rights products, so as to make sure they are worth your precious time and money.

1. They must have a minimum suggested resell price.

This is to protect the value of the products. I’ve seen time and time again products that originally sold well for $100 to $200 which are rendered totally worthless because the authors didn’t set a minimum price on their product.

For example, if one reseller gives a product away for free as a bonus for whatever reason then other resellers get discouraged because they think “how can I sell mine for $200 when he’s giving it away for free?”

2. They must be sold as a stand alone product.

It’ s easy to understand. If another reseller is including it in a package, you won’t be able to easily sell it for a high price. However, if the product are allowed to be package with certain terms and conditions, then it’s a good buy because you can repackage it as well in your other future promotion.

3. You must be able to change the sales page.

You want to be able to change the graphics and add your own personality to the sales page. You don’t want to be restricted to using the same sales page as everyone else. The more you can separate yourself from the crowd, the better.

4. The product must not be old.

You don’t want to promote an old and outdated product. The newer the product, the less people have seen it. There are exceptions of course.

You can bring an old product to life by giving it a new sales page and graphics. Some older products may not be promoted anymore by people because they’ve dropped out of the spotlight. You can often get the resell rights cheaper for older products.

5. The product must be good.

It is obvious  that you want to at least make your money back on the investment. If the product is crappy, you will get a lot of refund requests. You must make sure the product is of high quality before you buy it.

Bonus tip: If you plan to buy the product, get the master resell rights if they’re available. This way you can sell the product and sell the resell rights as an upsell.

Buying and selling resell rights products is definitely an easy way to make money online, provided you know how to select a good one.

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Restricted And Unrestricted Private Label Rights

Private Label Rights are considered as the most powerful type of rights to own, because you can do almost anything with them. Now I say almost because there are usually some restrictions placed on private label rights products.

These restrictions are there to protect the buyer of the product from saturating the marketplace with the same offers or content. Some conditions might be:

Restricted PLR – also known as No-Transferable PLR. The product is for your immediate use and you can’t resell the Private Label Rights to anyone else.

Unrestricted PLR – also know as Full PLR. The product can be used, sold, repackaged and even given away. No restrictions are imposed on what you do.

It’s essential to know what you can do when you purchase private label rights products, as the price may vary much between the two different types of rights.

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Free Report: The Resell Rights Handbook $27 Value

For a limited time, you can get an awesome resource for Free with Master Resell Rights included!

“The Resell Rights Handbook”

This Report will guide you on how to profit big with resell rights.

http://www.mrrcentral.com/go/resellrightshandbook.php

You’ll learn things like…

* What resell rights are and how you can make 100% profits selling them without all the hard work that goes into creating the products yourself.

* The different types of resell rights you can acquire, and how each one can benefit you and your customers.

* One of the best places to download resell rights, master resell rights and private label rights products. You’ll get a whole library of products you can start reselling right away.

* How to profit from resell rights products starting today. You’ll discover some powerful ways to start making a small fortune selling resell rights products.

* 20 Powerful tips on using resell rights. Use any of these tips to maximize your potential profit with resell rights.

And much, much more…

Grab your copy here..

http://www.mrrcentral.com/go/resellrightshandbook.php

To your success.

Jeffrey

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Properly Pricing Your Product for Maximum Profit

This can be a tough one. It’s like balancing on a tightrope. You want to offer the types of rights that will be the most appealing without completing pricing yourself out of the market but then you don’ t want to sell yourself short either leaving profits on the table.

If you offer personal rights it’s only good for individual use.  If a person purchases your product it is for their individual use only, they cannot resell the product on for profit.

If you offer unrestricted resell rights these are the most powerful rights however because they are unrestricted there is no control over how they are used.

The downside is that because there are no restrictions some people price so low they essentially devalue them which is how you probably came across those $1 resell rights packages in the first place. Try to strike up a balance between giving people enough flexibility with the rights that they are able to profit from them without them selling them too cheaply spoiling for the others that purchased your product.

This is something that you’re going to have to ultimately test for yourself but I would start out with Master Resell rights. That way people get to make money with it but with certain restrictions that will make it profitable for everyone and preserve the integrity of your product.

Try 2 different price points for flexibility.  Sell it for $17 for personal rights and $37 to $47 for Master Resell rights. Give them a choice and that way you’ re satisfying both sets of customers, those who genuinely want your information and those who want to make money with your opportunity.

Always experiment with your price point, you will get it down to a fine art with a little testing that you will almost instinctively know what people are willing to pay.

I would say that you’ re almost ready to sell your product. You’ ve done well, you’ ve learnt lots and now you’ ve picked up new skills that will explode your business in massive proportions.

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Bonuses Revisited

Are there any other bonuses you would like to add?

I mentioned before, bonuses like graphics also reflect the quality of your offer. Don’t feel you have to throw in stale old crusty bonuses for the sake of attracting more buyers to your product. You’ ve come this far the is that you want to ruin it with rundown old bonuses. Despite what you may think old bonuses will hurt rather than help your sales.

If you don’t have anything related or relevant you can throw in, don’t throw in any bonuses at all. Your product will speak for itself.

If you want to add bonuses then why not outsource a few related articles or write some yourself. Again if your resell rights product is about bass fishing techniques, based upon your keyword research you did earlier on you can outsource 5 to 10 articles to one of your capable writers. They can professionally write articles that can be resold or edited and used as blog and website content and even articles for submission to directories. I would stipulate in your reseller’s license that they can submit to article directories provided only that they alterthe content.

This may seem like a lot to do and that there is cost associated with it whether it is time or money but it pays off, any money you make can be used to further grow and automate your business.

Ok, so we’ve got a product, sales template complete with sales copy, e-cover now we have to price our product.  What’ s it worth?  How much are people paying for your information?

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Graphics – Everything You Need To Know

Nothing injects new blood into your products quicker than a facelift with a brand new graphic.

Your graphics should relate to your product. I try to make mine a little fun and quirky so that it gets my prospects attention and stands out in their mind. You want your prospects to know what they’re getting so it makes sense to use an image related to your product. Your e-cover graphic should sum up your product so that if you knew nothing about the product at all your ebook cover should explain it.

How important are your graphics? They are your store window, this is what people browse before they decide to check out your products in further detail.

A picture really is worth a thousand words so it’s important to use top notch graphics especially when it comes to building a perception of quality. Not only that but a solid good quality graphic gives what your selling credibility. It represents a tangible real world product, the kind your customers would expect to physically pull off the shelves at Barnes and Nobles.

Did you know that a good quality graphic can boost your sales by as much as 300%? So it’s worth doing right. Poor quality graphics give the illusion of a poor quality product, remember your graphic is your storefront.

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If You Don’t Want To Write Your Own Sales Copy

You know me I always give alternatives. If writing your own ad copy seems a little overwhelming at the beginning you can always outsource the task.

Here is someone that I recommend. He has a site that offers unlimited sales copy letters for $97/month. To have a professional copyrighter create you a sales page usually cost from $297 to $10,000. So his prices are very reasonable. www.nolimitcopy.com and his results are proven.

Again, another place that is frequented by world class copyrighters is the Warrior forum. Just as with the ghost writers you can contact the copyrighters with any questions you have as well as check out their testimonials from past clients.

Now that we’ve covered everything about your resell product development down to re-writing and outsourcing your product creation to production and distribution even to the finer points on writing your crucial sales copy, it’s now time to think about your graphics.

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Scarcity and Time Limits – How Not To Do It

Limiting your offer or raising your current price in the near future will increase sales. This creates fear from loss and motivates your prospects to buy on the spot.

However, avoid those cheesy countdown scripts that never reach 0. This will hurt your credibility if you claim your offer will expire forever in 90 minutes only for your prospect to refresh the page and the 90 minutes starts all over again.

If you want to play the scarcity card, mean it. Offer only x amount of product before you pull your offer and then do it, no exceptions. It will give you instant credibility and your prospects will be quick to jump on your offer the next time around.

If you’re going to pull an offer after x amount of time then get a proper script that will disable the ability to order just to show you mean business. Everything reinforces your credibility and that you are a person of your word. People will appreciate and respect you for that.

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To PS or Not To PS

I always use a PS. It just brings it home. It’s the final icing on the cake that gets them to act. It sums up everything they’ve read from your sales letter and why they should order from you now.

You’ll be amazed that some of your prospects will even read to the bottom of your page, right up to the very last character when it comes to making up their mind. The PS is really for them, if your benefits and guarantee haven’t quite sold them yet then your PS and PPS are your safety net.

So make your PS as good as the rest of your sales copy. Trust me, people will read them.

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Bonuses Done Right

Add bonuses to your sales copy to seal the deal. Make sure they’ re related and compliment your offer. As an example if you were selling an ebook on bass fishing techniques you could include a bonus on choosing the perfect lure for bass fish. It’ s targeted to your offer and adds value; it’ s enticing to your prospects and gives them an even stronger reason to buy.

Too often I see people peddling the same old rehashed, completely unrelated products just to make the sale but this can do more harm than good. It gives the impression that you need them to sell your product and that your product can’ t stand alone to be sold in its own right. Your prospects will question the quality of your product if you need a whole bunch of old bonus products to sell it with. Bottom line, only include them if they make sense and add value to your offer and drive you closer, not further from the sale.

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